Laurie Halbritter Blog

Laurie Halbritter WordPress Blog Thought Tank

  • Home
  • What
  • Words
    • Culture
    • Curiosities
    • Design
    • Lifestyle
    • Poems
    • Reviews
    • Technology
  • Ideas
  • Visuals
    • Visuals
      • Typography Plus
      • Photography
  • Connect

Company Logo Design – Brand-Building Fundamentals

02.13.2019 by Person //

Company Logo Design – Brand-Building Fundamentals

graphic designer logo drawingA well-designed company logo is essential to your brand recognition—what differentiates you from the competition. Good logo design has three main qualities: it’s instantly recognizable, it endures the test of time, and it graphically and aptly conveys your company message in a simple pictographic. Would a Coke still taste like a Coke without those instantly identifiable, nostalgic, undulant characters in the logo? Well, maybe, but without the logo, we might miss it altogether when perusing the cooler shelf at the 7-11.

A good company logo design distills your company’s identity into a powerful, expressive graphic. Logo development is a process, an art, and a skill, honed through practice and dedication (which is why you might want to hire a pro). Design also entails something else that’s somewhat elusive: a gift or special talent. Investing in a finely-tuned logo is never something a business should take lightly as it is so fundamental to brand building. So before you move forward in choosing and developing your company logo, consider the hallmarks of an effective logo design and take some time to develop a strong, recognizable graphic identity that makes a lasting impression on your customers.

Categories // Design Tags // brand, company brand, design, graphic design, graphics, logo

Moma Logo Redesigns – Rebranding the New York Museum of Modern Art

12.07.2017 by Person //

Moma Logo Redesigns – Rebranding the New York Museum of Modern Art

Moma Logo Redesign Main

Going through some old digital files and found these. Love the Museum of Modern Art–hate the logo. The results of some playing around. Not sure about the “Ground Zero” one, although there’s something dangerous about cropping a thing at its edge–at least in an artist’s mind. I can think of more dangerous things actually…

Moma Logo Redesign Gray


Moma Logo Redesign - The Line


Moma Logo Redesign - Ground Zero


MOMA’s current typeface is inspired by Franklin Gothic. The original logo was, in fact, Franklin Gothic. You’ll find lots of MOMA graphics and logo designs online, some of them more interesting than mine, if you do a search for “MOMA” and “logo design.”


Categories // Typography Plus, Uncategorized, Visuals

Calvin Klein Logo Redesign – Rebranding Without Rhyme or Reason

12.05.2017 by Person //

Calvin Klein Logo Redesign – Rebranding Without Rhyme or Reason

calvin klein logo


We grew up with Calvin Klein jeans. And with Brooke Shields as a sparsely-dressed example, we proudly displayed the name on our derrieres offering free advertising to the passers-by. In the 70s, Calvin Klein replaced the popular Levi’s brand and ushered in the beginning of designer desire for teenagers everywhere. Everyone needed a pair of Calvin Klein jeans, as they guaranteed instant status by way of the easily-recognizable label. The original Calvin Klein logo was one of the most successful apparel labels in history. So why would they rebrand? Was it because of a new art director who couldn’t leave well-enough alone? Like good movies, some logos shouldn’t be remade.

The original logo was based on Futura, a very open-faced, sans-serif font. Part of the beauty of the wordmark was the sublime design of the typeface itself, coupled with the subtle spacing of the mostly-small-case letters. The redesign features heavier type and same-height, all-cap letters, crowded into a generic wad of text with none of the attention to positive and negative forms required for good design. While Calvin Klein posted on Instagram that it was a “return to the spirit of the original,” the redesign suggests that the designer had no appreciation for or understanding of what was truly remarkable about the logo.

Unfortunately, this rebranding ruined one of the greatest fashion logos in history.

Categories // Design, Reviews Tags // Calvin Klein, Calvin Klein logo, Calvin Klein logo redesign, Calvin Klein rebranding, logo redesigning, rebranding

  • 1
  • 2
  • 3
  • …
  • 6
  • Next Page »

Categories

Copyright © 2023 · Modern Studio Pro Theme on Genesis Framework · WordPress · Log in