A well-designed company logo is essential to your brand recognition—what differentiates you from the competition. Good logo design has three main qualities: it’s instantly recognizable, it endures the test of time, and it graphically and aptly conveys your company message in a simple pictographic. Would a Coke still taste like a Coke without those instantly…
Going through some old digital files and found these. Love the Museum of Modern Art–hate the logo. The results of some playing around. Not sure about the “Ground Zero” one, although there’s something dangerous about cropping a thing at its edge–at least in an artist’s mind. I can think of more dangerous things actually… MOMA’s…
We grew up with Calvin Klein jeans. And with Brooke Shields as a sparsely-dressed example, we proudly displayed the name on our derrieres offering free advertising to the passers-by. In the 70s, Calvin Klein replaced the popular Levi’s brand and ushered in the beginning of designer desire for teenagers everywhere. Everyone needed a pair of…
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