A well-designed company logo is essential to your brand recognition—what differentiates you from the competition. Good logo design has three main qualities: it’s instantly recognizable, it endures the test of time, and it graphically and aptly conveys your company message in a simple pictographic. Would a Coke still taste like a Coke without those instantly…
Ditch the Dinosaur and Embrace Technology–Mozilla Couples Genius Marketing with Smack-On Design for Tremendous Rebranding Success Mozilla’s much-publicized redesign produced a sorely-needed update to their tired T. Rex-style logo. The original design aligned closely with the company name while capitalizing on the popularity of dinosaurs in the 90s (it actually resembled the Jurassic Park logo–right…
THE DEMOCRATIZING OF DESIGN IN A DIGITAL CULTURE Xerography. Grunge type. Collage. Hand-drawn lettering. Graffiti. Street design. The death of the grid. Illegibility. David Carson. The end of print. Something happened to design. It happened quickly, before we could do anything about it. Where were we when the transformation took place? In symbiosis with MTV.…
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