A well-designed company logo is essential to your brand recognition—what differentiates you from the competition. Good logo design has three main qualities: it’s instantly recognizable, it endures the test of time, and it graphically and aptly conveys your company message in a simple pictographic. Would a Coke still taste like a Coke without those instantly…
We grew up with Calvin Klein jeans. And with Brooke Shields as a sparsely-dressed example, we proudly displayed the name on our derrieres offering free advertising to the passers-by. In the 70s, Calvin Klein replaced the popular Levi’s brand and ushered in the beginning of designer desire for teenagers everywhere. Everyone needed a pair of…
Ditch the Dinosaur and Embrace Technology–Mozilla Couples Genius Marketing with Smack-On Design for Tremendous Rebranding Success Mozilla’s much-publicized redesign produced a sorely-needed update to their tired T. Rex-style logo. The original design aligned closely with the company name while capitalizing on the popularity of dinosaurs in the 90s (it actually resembled the Jurassic Park logo–right…
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