A well-designed company logo is essential to your brand recognition—what differentiates you from the competition. Good logo design has three main qualities: it’s instantly recognizable, it endures the test of time, and it graphically and aptly conveys your company message in a simple pictographic. Would a Coke still taste like a Coke without those instantly identifiable, nostalgic, undulant characters in the logo? Well, maybe, but without the logo, we might miss it altogether when perusing the cooler shelf at the 7-11.
A good company logo design distills your company’s identity into a powerful, expressive graphic. Logo development is a process, an art, and a skill, honed through practice and dedication (which is why you might want to hire a pro). Design also entails something else that’s somewhat elusive: a gift or special talent. Investing in a finely-tuned logo is never something a business should take lightly as it is so fundamental to brand building. So before you move forward in choosing and developing your company logo, consider the hallmarks of an effective logo design and take some time to develop a strong, recognizable graphic identity that makes a lasting impression on your customers.